Obviously this week’s biggest SocialTV news is the Boston Marathon coverage. It’s a little too soon for us to write about it, honestly. It’s unprecedented and will take some time to provide insights which are, indeed, coming in fast. The best of the rest is below.
Deep Dive: Twitter #music
Our view: #music is a good, made for mobile app for artist discovery if you follow a lot of artists. It is a decent music listening tool if you are a premium subscriber of Spotify or Rdio. The search tool is poor but the focus of the app is more on what is trending than what you want to hear. In short: use it to discover. Quotes from coverage follow…
“Discovery Powerhouse for Your iPhone”
“Twitter Music is the best music discovery app I’ve seen on mobile. That’s because of three factors: First, it’s easy and inviting to use. Second, it doesn’t inundate you with too much choice. And third, suggestions from friends are self-curating.”
“The search function is crap. It’s slow and totally unclear what it’s for. Searching for obvious titles (“Thriller” for example) doesn’t bring up anything related to the artist you’re looking for. It appears to be purely for searching Twitter for artist profiles.”
“Taken as it’s intended, though, Twitter Music does its job extremely well. It shows you what the world is listening to as well as what your world is listening to. It’s much easier to quickly immerse yourself in new music than, say, the new Myspace. Sharing and connections are nice, but the music should be front and center, and Twitter gets that.”
“Rdio and Spotify subscribers can log into their existing accounts, however, and enjoy full tracks provided they’re already available in the companies’ respective libraries.”
“Great For Artists; Less So For Fans”
“#Music encourages you to follow bands and musicians, which of course can lead to longterm engagement and even sales.”
“The music-listening part is only really worthwhile to those of us who pay for premium Spotify or Rdio accounts. Otherwise, we’re left with a mere iTunes snippet and the option to buy the whole track. And if you do have Rdio or Spotify, you’re going to continue to use those services’ apps for the majority of your listening. Listening to music isn’t the main draw of Twitter #Music, just a very nice touch.”
“On the whole, Twitter #Music is a decent app. If you like music enough to subscribe to a streaming service and are interested in finding new music, this is a pretty good, social-fueled way to do it. If your tastes are more particular and nuanced, tools with more complex algorithms and granular data points are likely to be more useful to you. Either way, it’s worth taking it for a spin.”
You Won’t Believe This Social Media Trend
“According to a new study, freshmen women spend nearly half their day — 12 hours — engaged in some form of media use, particularly texting, music, the Internet and social networking.”
Keep an Eye On: Viewster
“Watch out, Crackle: Zurich-based VOD startup Viewster is starting to rack up more views than some of its established U.S. competitors.”
Second Screen, Yadda Yadda
USA Launches “My Moment” Social Campaign
“While the TV show follows nine people as they get a second chance to pursue their dream career, the social campaign will help viewers follow through on their own dreams.”
Let Your Ad Departments Know…
If an advertiser is looking to launch a viral campaign, they could get a bump from your built-in audience.
“Google’s Susan Wojcicki says the viral success of a Pepsi prank video shows how online ad viewing is becoming a voluntary experience where marketers strive to produce content viewers want to watch.”
Are Teenagers Abandoning Facebook?
“85% of you [B2B] chose Twitter as your number one social platform.”