Monthly Archives: June 2013

This Week in #SocialTV: The Rise of the Non-Networks


Twitter, Google, Facebook, YouTube and Instagram want in on TV.  Diddy Revolts, YouTube hits a billion likes, Wallenda smashes social tv records, and second screen isn’t fulfilling it’s potential.  What’s the whole shebang worth?  Cisco says $613 Billion.

The Non-Networks


“Twitter is becoming a mainstay in television, functioning as a digital water cooler where people discuss all things TV. In June 2012, Nielsen reported that one in three users on Twitter posted about television, making the microblogging platform the perfect companion for TV.”


“If you have an internet-connected TV, Google Now can help unlock more information about what you’re watching. Just connect your Android device to the same network that your TV is on and tap “Listen for a TV show” in Google Now. We will show you information, like where you’ve seen an actor in the cast before, or more information about the people mentioned in the show. So if you were watching Nik Wallenda cross the Grand Canyon this weekend, with Google Now, you could learn that the “King of the Wire” in fact holds seven Guinness World Records, including highest bike ride on a high-wire.”


“The humble hashtag, popularised by early users of Twitter, has created a way for brands to highlight that extra content, and conversations are available, and users understand this. Facebook’s adoption of the form is, in many ways, quite a coup for Twitter.”


“By giving consumers more access to online content YouTube is on the crest of this wave and is only getting stronger. TV isn’t out of the fight yet, but it’s certainly down for the count. Unless it can readdress its formulaic nature, or there is another significant shift, YouTube will emerge victorious – and I’m sure there will be more than a few consumers cheering it on.”


“The logic is simple- the more time we are consuming videos, the less time we have the TV switched on. For super-connected homes this has been the case with the trade-off between all forms of social media, smartphones and tablets. Those connected homes are spending less time on the TV and more time on their phones, tablets and PCs.”

Roundup of this weeks social tv and second screen news

“Social TV as a concept is still pretty undefined. What is clear, however, is that the kinds of promotions showrunners use to entice viewers will need to be neat, clean, and simple. It’s not enough for networks to simply have people interact with their websites during a program—viewers are starting to expect more from their “second screens”, including exclusive content and unique interactivity.”  “The top 200 YouTube channels have published 186,950 videos which have gathered 144 billion views, 520 million comments, and a billion likes, according to an as-yet-unreleased study by social TV startup SimulTV, which has launched a social TV app for web and tablets. That’s some serious audience engagement.”  But, “In a finding that appears to support longstanding notions about television viewing, a review of recent academic research on “social TV” indicates it has the greatest influence on the most loyal viewers of TV shows, but has relatively little impact on people who do not regularly watch a show.”  “Twitter CEO Dick Costolo today hinted at several upcoming features for the social media platform, including plans to address cyberbullying and better ways to filter the “signal from the noise” during live events, including something he referred to as a “DVR mode” for Twitter.” And, “[Zeebox] just added automatic show syncing and recommendations to its second screen app a few days ago, and it’s back with a new developer portal that opens the Zeebox APIs to everyone, not just partners.”

“When broadcasters discuss monetising the second screen, talk quickly turns to adding value and additional advertising revenue. E-commerce is rarely mentioned. But one broadcaster’s second-screen plans might establish a platform that could enable transactional commerce.”  “These enhanced services attracted viewers and allowed CBS to charge rates for second-screen advertising estimated to be between the high six and low seven figures. It was expected to generate $10-$12m.”

More on Zeebox:

Startup to watch

“Watchwith, a startup that provides sync-to-broadcast technology to many second-screen TV services, has secured a new $5 million round of funding, the company announced today. Watchwith’s service allows broadcast stations to provide things like factoids, trivia questions, and other such information via mobile devices or the TV screen as you’re viewing a program on the TV set.”

Other Cool Stuff

“Cisco Systems wants its customers to know that there is a huge amount of money to be made if they focus their strategy and IT budget on what the company and others call the Internet of Everything.

That’s the idea that more than half of the people and 99 percent of the things on the planet are unconnected and that by connecting them and riding the wave of industry transformations, such as smart factories, digital health, mobile collaboration, virtual assistants, and connected commercial vehicles, giant profits will follow.”

“What’s the ‘Internet of Everything’ worth? $613 billion, Cisco reckons”$613-billion-cisco-reckons/?ttag=twic

Setting Social TV Ratings Records this week: Wallenda

“Skywire Live” was by far the most social show of Sunday evening according to BlueFin, Trendrr and Social Guide. Discovery says that more than 1.3 million tweets were sent regarding the stunt. Discovery’s second-screen experience, “Wired In,” also delivered. 2.8 million streams were launched on Sunday, with as many as 322,000 concurrent streams checking out the alternate camera angles during the walk itself.”

Diddy’s Revolt

“Designed as a multimedia platform for a new generation of artists and innovators, Revolt TV is a real-time, socially connected television network launching in Fall 2013.”  “This is a landmark distribution deal that demonstrates Time Warner Cable’s commitment to bringing a platform for music artists and fans to their subscribers,” stated Revolt TV Founder and Chairman Sean Combs.

RIP Vine, January 24, 2013 – June 20, 2013 (The day Instagram updated their app)


This Week in #Journalism: Leaking Classified Information . . . Journalism or Espionage?


How is the government reacting to journalism in the wake of Snowden?  What does good journalism smell like?  Can it smell like a non-profit?

War on Journalism?

“This belief that leaks to the media are akin to leaks to an enemy state helps explain recent incursions on press freedom by the Obama Justice Department. These have included secret subpoenas of journalists’ phone records and their characterization of Fox News journalist James Rosen as aiding and abetting in the leaks that he eventually published. In these cases, journalists have not yet been charged with anything but the Justice Department’s actions have already had a chilling effect on journalists and their sources.” “If you add up the pulling of news organization phone records (The Associated Press), the tracking of individual reporters (Fox News), and the effort by the current administration to go after sources (seven instances and counting in which a government official has been criminally charged with leaking classified information to the news media), suggesting that there is a war on the press is less hyperbole than simple math.”

Good Journalism

“During one of the most climatic moments in Texas political history, The Texas Tribune owned the story, buoyed by its live YouTube stream of the Texas Senate in a tense countdown to the midnight end of a special session that included a 10-hour filibuster by new social media darling Sen. Wendy Davis and the debate about a controversial abortion bill.”  “As newspapers were struggling with print deadlines, the cable news networks were running prime-time repeats, Dallas-Fort Worth TV stations were in late night shows and the Associated Press prematurely tweeted plainly that the abortion measure passed the Texas Senate, The Texas Tribune held legislators accountable and reported the vote occurred after the midnight deadline.”  “The Texas Tribune is one of the new(ish) breed of public accountability journalism organizations that have found a niche covering issues that often have been forgotten by traditional media. Others include Pulitzer Prize-winning ProPublica, the Voice of San Diego and the stalwart Center for Public Integrity, which turns 25 next year.”

The perfume of a successful story

“A successful reportage is like a delicate perfume. Finding the perfect combination of jasmine, musk, rose and others takes time; it is precise, abstract but also concrete. It can also involve various unknown ingredients and methods, but always requires dedication and patience. And if successful, the final synesthetic result is a pleasurable experience for the creator’s and for the audience’s senses.”

Twitter and journalism

“On Wendy Davis’ filibuster (and, in a way, on DOMA), social media showed mainstream news what it couldn’t ignore.”  “None of the major news networks, not one, carried or covered the last hours of the filibuster. The gap between old and new media yawned ever wider.”  “Good journalism takes time that social media, which advances at a breathtaking pace, rarely affords. Good journalists need to verify information before they can report it. They need this time because, in the best of all worlds, we’re supposed to trust that they are offering us accurate, unbiased information. But even after they’ve applied the necessary rigor to their profession, journalists from major news outlets still seem like they can’t keep up — or, perhaps, it’s that they won’t keep up.”

Facebook and news

“Facebook’s natural rival in the overall scheme of things is Google, but Yahoo’s market in news represents a juicy, perhaps winnable, target.  News aggregation, curation, and presentation is Yahoo’s thing, and its front page, section heads, and certain specialty pages have remained highly profitable properties. ”

This Week in #SocialTV: From Second Screen to One Screen

Google balloon

Is the future of Social TV on one screen?  Is the future of the six second video, a fifteen second video?  Is the future of connectivity at 80,000 feet?

The Future

“Ask a television viewer to describe the perfect living room world, and s/he would likely say unlimited content on demand for free and with no ads.”  “Streaming Won’t Change TV As Much As Viewers Might Hope, Say Companies”

“Just as cameras have been built into cellphones and GPS units into car dashboards, social interaction will soon be built into the same screen where content is viewed — whether on a smart TV, ultrabook, tablet, smartphone, game console screen or the next device du jour.”  “In this single-screen world, users will be able to form ‘viewing circles’ where friends and family anywhere in the country can get together to watch their favorite TV programs in real time.”  “Combining chat, social networking and search on the same screen that’s streaming your content is a logical next stop on the Second-Screen Express.”

“Social TV is about to get smart.” “Video content discovery solutions provider Jinni, has announced the release of Watch together, the first effective social discovery feature to recommend content that suits the tastes of more than one viewer.”

“Social TV use increases as Facebook follows Twitter’s lead.”  “Twitter led the way to social TV as early as May 2012, when the company announced its partnership with ESPN, providing the popular sports network with its now renamed Twitter Amplify sponsorship program that features videos.”  “Facebook promised it would offer users the hashtag feature so they can search easier, as this Digital Journalist reports. The official roll out came on June 13 when Facebook announced the feature and citing a Nielsen study that shows 29 percent of television viewers post to Facebook while viewing.”

“The upfront has moved at a snail’s pace this year, with two broadcast networks, ABC and NBC, still in negotiations three weeks after the selling season broke.”  “The only significant area of growth in the coming year will be internet, which is seeing a lot of dollars moved from traditional media including magazines, newspapers and radio.”  “So far television isn’t seeing the same drain from new media, and in fact has gotten a boost by selling cross-media packages that include mobile and online ads with offline buys.  But it is suffering from decreasing live viewership as people increasingly use DVRs to record shows or catch up with missed episodes online. That’s led to ratings declines and thus a smaller amount of rating points to sell to advertisers.”

“ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close to 60% of all adults.”  “The totals come to 85 million men (72%) and 136 million adults (57%). The data is from Project Blueprint, a five-screen measurement initiative that ESPN is undertaking along with Arbitron and comScore.”


Using to analyze Social TV in the UK.

“Coverage with a network of stratospheric platforms may be cheaper than satellites and more flexible as well—the better to be deployed quickly where and when the platforms are needed. “You might have platforms sitting somewhere in a warehouse, and within 24 hours you could load them with whatever you need and fly them where they are needed,” Tozer says.”

The Battle of Short Video

“Is 15 seconds better than six? Comparing Instagram video and Vine”  “Ultimately both will hope to do better than Viddy and Socialcam, two former darlings of mobile video who have now disappeared without trace. And let’s not forget that there’s another video app out there that’s more popular than either Vine or Instagram: it’s called YouTube.”

“The timing of 15 seconds is very interesting. They know that advertisers have a historical comfort level with purchasing 15-second spots,” Rachel Tipograph, director of global digital and social media for Gap, told Mashable in an interview. “I don’t think that number was random.”

How Instagram Remade Photography (And Could Do The Same For Video)

“Instagram now has 130 million monthly active users, co-founder Kevin Systrom revealed Thursday at Facebook. Those users have shared 16 billion photos on the service since it launched in late 2010 and Liked 1 billion posts every day.”

Vine adding features: “Full-screen videos rather than the smaller box-like ratio we’re used to. There’s also text slapped inside some of the photos themselves, which is interesting (if not a nod to Snapchat’s text features).”  “Perhaps a hint of a private messaging feature to come? Users can send private messages on Twitter (and again, private videos on Snapchat), so perhaps Vine wants to incorporate that ability in its own app as well.”

Second Screen

Nielsen: “General web searches (76 percent) and general web browsing (68 percent) are the main second-screen activities, but almost half of tablet owners are also using the web to look up info on what they’re watching.”

Rdio surprised almost everyone last month when it launched Vdio, a new service for buying or renting digital copies of movies and TV shows.

“Turns out that people mostly just want to use their television sets to, y’know, watch TV. So much for the smart TV. Instead, tablets are turning into tomorrow’s set-top box.” “The TV needs to be more like a docking station,” Paul Gray, analyst for DisplaySearch, an NPD company, told me. “It needs to play nice with these mobile devices.”  “Having an app that knows your viewing habits could be useful when you’re traveling. Imagine connecting your tablet to the TV in a hotel room and immediately having the same viewing experience you have at home.”

“Overall, smartphone users spend an average of nine hours each month accessing social media just from their phone, while tablet owners use these devices for social media an average of four hours each month, according to the Q1 2013 Cross-Platform Report.”–how-second-screens-are-transforming-tv-viewing.html

“In a move that beats ITV to the punch, Channel 4 will launch a dedicated iOS app that will work across the vast majority of its live TV programming and be integrated with Twitter.”

“Comcast, the country’s biggest pay TV provider, says it will do the same thing, along with lots of other ideas you’ve seen elsewhere: Voice control, integration with third-party apps like Pandora, “social TV” features, etc.”

“Meet the Press viewers using the second-screen app Zeebox will be presented with exclusive content sponsored by Shell, including photos from the Sunday talk show and surveys centered around information presented on the program.”

“Though Netflix may have emerged as the frontrunner when it comes to original streaming content, what with the successes of House of Cards and Arrested Development, don’t expect Amazon to be following in its footsteps entirely. You won’t be able to binge watch their new series Alpha House.”  “The current Netflix strategy eliminates watercooler chat, it saps the experience of speculation, of theorizing, of cautious optimism or nervous despair. The all-at-once release does a number on conversation, essentially, and conversation seems to be a large part of why many people watch television these days.”  “Now, they’ll seek to make appointment television online.”  “It hasn’t been entirely determined how they’ll put it out. But it will be a different model.”


“Can it really be true that 40% of American smartphone and tablet users log onto a social network when tuning into the tube?  Apparently so – and HBO’s cult hit Game Of Thrones is a great case study for just how crucial a role social media plays in modern TV.”

This Week in #Journalism: The Migration to Online News

Drones, serious women and the migration to online news.  The news is moving online and if the big boys don’t keep up, the news will find it’s own way there.  Will serious journalism of the future come from a drone journalist via an online women’s magazine?


Drone Journalists

“The Society of Professional Drone Journalists (yep, that exists), propose a pyramid to prioritize what should be taken into account when a reporter wants to use a drone.”


The Migration to Online News

“Young people are more willing to pay for online news than any other age group, according to a major study of internet habits.  The survey of 11,000 internet users in nine countries including the UK found that 25- to 34-year-olds are twice as likely to part with their cash for digital news than older readers.  According to the study, 20% of 25- to 34-year-olds said they had paid for online news compared with less than 10% of those aged over 55.”


“The idea here is that, with the paywall, the newspaper’s journalists have to do extra-heavy duty promoting stories in social media, because the general web audience can’t be counted on to do it on their behalf. So The Times built a simple tool that, when an important story is published, sends an email to Times reporters asking them to please retweet it.”


“As magazines search for new mobile monetization models from devices, two legendary monthly titles [The Atlantic Weekly and Esquire] are experimenting with weekly digital-only versions.”  “The content and business models are similar for both titles. Each has about five or six pieces in each weekly issue that draw from the range of digital and traditional content the brands now create across platforms.”


“A new study shows that Facebook is one of the top sources of news in some Arab nations, thanks in part to a growing use of social media — and a distrust of traditional media sources.”


“Any number of big stories have started out as untouchable in suspect news outlets like The National Enquirer, but eventually broke into the mainstream. But now information increasingly finds its own digital path, and if the news is big enough, it will be seen by all, regardless of who first puts it out in the world.”


“Even the venerable New York Times appears to be getting the message that the news is no longer beholden to certain traditional outlets — it can and will find the easiest route to reach the audience it deserves.”  “The New York Times and other outlets used to be the water company, but they are no longer the only outlet — and if they provide too much resistance, the news will flow elsewhere. Whether that is ultimately good or bad for journalism remains to be seen, but it is a fact.”


“A survey of journalists in fifteen countries reveals some interesting differences in attitudes to social media. Here are some highlights.

  • 59 percent of journalists are tweeting in 2013, versus 47 percent in 2012.
  • Twitter use is highest in English-speaking countries, while barely a third of German journalists have a Twitter account.
  • Citizen journalism is making inroads: A fifth of those surveyed said it carries as much credibility in their organization as mainstream reporting.
  • Thirty-nine percent of journalists regards themselves as “digital first” (perhaps the flip side is more striking — 61 percent still regard themselves as print journalists).”


“Reinventing the article is what I jump out of bed thinking about,” said Anthony De Rosa in an e-mail interview about his latest career move. Starting June 17, De Rosa will be doing just that as the Reuters social media editor takes on his new editor-in-chief position at mobile-only news service Circa.”


Serious Journalism in Women’s Magazines

“Are women’s magazines avoiding “serious journalism”? Guess it all depends on who’s deciding what’s serious.

The New Republic asks that question in a new article, and our biggest problem with this debate (and, to be honest, the term “longform journalism”) is that it can often run everything through a male-skewed filter of what counts as “serious journalism.” We’ve seen serious storytelling in both.”


“Men’s magazines devote more space to longer stories than do women’s magazines.”  “The writers and editors defending women’s magazines this week argue that it’s male bias in the magazine industry that fails to view more traditionally feminine forms of writing as “serious.” I hope we can also take this opportunity to question why women’s writing is aligned so heavily with personal essays and service journalism—the forms that are the cheapest and ad-friendliest to produce.”


Robbie Myers: Yes, Women’s Magazines Can Do Serious Journalism. In Fact, We’ve Been Doing It For A While.”



This Week in #SocialTV: The Ecosystem


If the second screen is the new first screen, is the first screen now the second screen or just another screen?  Plus Hillary joins the government in doing strange things with social media.

The Numbers

The study, “Talking Social TV,” found that only 12 percent of respondents use social media one or more times a day in relation to TV.” But, “37 percent of respondents use social media one or more times per week in relation to TV shows room for growth.”

“Only 1.5% of those in the Nielsen-backed Council for Research Excellence report being lured to existing TV shows by social media. For new shows this is slightly better, at 6%. Reality programming is much stronger with social media when people are watching. On the flip side, comedy has less social media interaction during the program and more interaction afterwards.”

“The Deloitte State of the Media Survey found 78 per cent of people aged 14 to 29 see their smartphones as an entertainment device, a far greater percentage than among Gen-Xers and older generations.”  “Younger generations are less likely to watch TV, with fewer than half of 14-to-23-year-olds ranking it in their top three.”

  • Six percent of respondents reported being drawn to new TV shows by social media while only 1.5 percent of respondents reported being drawn to existing TV shows by social media

  • Social media use varies by genre. Sci-fi, sports, and talk/news shows have strong overall interactions. Reality TV’s interaction is strongest while people are watching, and comedy shows’ interactions are strongest before and after the program

  • “Super Connectors,” defined by CRE as those most actively involved in social media usage in relation to TV viewing, make up 12 percent of the population, are typically young, and female

  • “Super Connectors” are more likely to be involved with all means of communication about a television program. They are two to three times more likely to be involved with social media in relation to television as the rest of the population.

  • Hispanics are more involved with social media than the general population, but they are less involved than the  ”Super Connectors.”

  • Mobile device ownership increases social media interaction.

  • People use social media to discuss television shows even while others are watching with them.

The Social TV Habits of People (See what kind of TV watcher you are.)

“There was so much excitement—and rightly so—about people trying to interact with television, we wanted to understand who was using it and why.”  “We know that the CW is going to get a lot more social activity than CBS”  “Hispanics were 50 percent more likely to interact with social media about television than the average across the survey.”  “Fifty-four percent of social media usage during TV viewing occurs while you’re watching with someone else.”  “Reality TV’s interaction rate was much stronger while people were watching, less so before or after the program.”  “Smartphones and tablet users are more likely to interact via social media, especially while watching on-demand or streamed shows.”

Second Screen

“To take the premise that TV is the “first screen,” the primary media driver, is to start trying to solve the problem by bridging what is happening on TV over to the secondary device. The results are solutions rooted in the TV experience.”  “A better way to think about the issue might be to start thinking of the TV as the second screen — a more passive audience experience — and to focus efforts to where the audience has shown the propensity to be most engaged.”

“Nielsen, Syncbak trial shows measuring online broadcast viewers is possible.”  “Broadcasters looking to leverage the popularity among consumers of watching television on their favorite Internet-connected device, while maintaining the ad-supported programming model that’s historically propelled the industry, need a reliable, verifiable way to measure viewership on second-screen devices.”  “As consumers access programming in new ways, content creators and providers need viewing on all platforms to be captured.”  “With the success of this trial, we now know we can obtain measureable credit for the in-market mobile viewing of our content and do so in a way that is monetizable.”

Big Brother

“Racking up hundreds of thousands of followers after just one tweet, the former secretary of state launches #tweetsfromhillary.”  “But beyond the usual applications, governments are also experimenting with using social media in surprising, progressive, and sometimes just plain weird ways.”

  • Picking up the trash
  • Defusing riots
  • Detecting earthquakes before they happen
  • Preparing for the zombie apocalypse
  • Forecasting elections

Update on the Red Wedding

“Following Game of Thrones’ now-infamous Red Wedding episode, people were–what’s the phrase?–crazy pissed. Upset at the shocking end to the season’s penultimate episode, and the deaths of several favorite characters, fans of the show railed on social media with an endless stream of “Thanks for nothing, Game of Thrones” and “I may be completely done with Game of Thrones” tweets. It seemed as the show might be facing a blood-letting of its own, at least in terms of losing fans.”

The Pack

“The social TV market today is still alive and thriving but the pack has definitely thinned. Recently closures and asset sales include BeeTV, Miso, and Philo. And now, Numote, will soon be added to this list.”  “Twitter remains dominant with Social TV and has secured its position with its acquisition of Bluefin Labs, a Social TV analytics company, in February.” “Twitter’s Amplify program has also started to show some success. Shaw and Bell, Candian broadcasters, have recently signed partnerships to sell ads with Twitter as part of the Amplify program.”  “Leaders in the social TV space, GetGlue and Viggle, are still very active.”  “Storytelling Through Fan Involvement” and “The Convergence of TV and The Internet” were a reoccurring themes at SXSW this year and we are seeing digital extensions of shows become more and more popular with supplementary content for viewers to consume 24/7 while their favorite shows aren’t airing.”

This Week in #Journalism: Free Press in Wisconsin


“A free press is not a privilege but an organic necessity in a great society.” – Walter Lippmann, an early 20th century American newspaper columnist and writer


“This week, a legislative committee approved a measure that would not only evict the Wisconsin Center for Investigative Journalism from its offices on the University of Wisconsin campus, but also bar any university staff from working with the center.”  “The state legislature’s attack on the Wisconsin Center for Investigative Journalism goes against a long history of public universities playing a role in informing the public”  “And so the state legislature’s affront on the center is more than a problem of academic freedom and student teaching. The center is one hopeful model of the journalistic institution of the future. But journalism needs to be independent, and the state legislature’s desire — and apparent ability — to reach into the university poses a particularly tricky problem for those who have felt hopeful about this model of doing journalism. It also violates a century of innovation and collaboration between journalism and the university, one that helped form the character of both institutions in this state.” (VIDEO)

Other stuffs

iOS 7: “Now when you choose to receive updates from a website, your breaking news, sports scores, auction alerts, and more appear as notifications — even when Safari isn’t running.”  “Is this the move that lets news organizations get the most out of pushing breaking news to users, on their phones and at their desks?”

“Sources of all kinds — including politicians — can become publishers and distribute their own information directly to an audience, without the need for a traditional media outlet. Is that a good thing or a bad thing for journalism?”  this allows journalists of all kinds — both professional and amateur or “citizen” journalists — to move up the value chain, as disruption expert Clay Christensen has described in his recent paper on the evolution of media. If we see the media as providing a service (or “jobs to be done,” as Christensen calls it) then part of that service used to be telling people what politicians said, or what the government wanted them to hear.”  “Now that this can be accomplished largely (or increasingly) without journalists, it should free up a whole class of reporters to do more value-added journalism that explains what things mean, or questions the statements of politicians.”

Would you click a “Respect” button more than a “Like” button?: “The finding that makes me the most afraid,” says Stroud, “is the people who are most likely to polarize and look at like-minded media and exhibit some of these behaviors that I don’t think are pro-democratic are those who are most politically knowledgeable.”  “From a business angle, respondents seeing a “Respect” button clicked on more comments in a comment section. From a democratic angle, respondents seeing a “Respect” button clicked on more comments from another political perspective in comparison to the “Recommend” or “Like” buttons.”  A WordPress plugin for a Respect button is available here.

“People didn’t know Foreign Policy was open for business on the web.”  “When we set up shop [Susan Glasser on Politico], we just found we had unlocked so much more conversation and discussion, and that people saw us immediately as a different kind of venue. It’s really snowballed from there.”

This Week in #SocialTV: Game of Social Media Thrones

Screen Shot 2013-06-07 at 10.27.15 PM

The Grand Dame Lanister (TV) holds court with Twitter Targaryen and Shazam Stark but the social media winter in coming.  Meanwhile House Sklar is sailing the women’s army accross The Narrow Sea to take back their fair share.

The Battlefield

“The domains have extended, the vanguards are in place, the stakes are high — for these strategic advances, social networks have set up defenses to thwart the elusive plans of competing social media platforms. The battles for cyberspace and online domination are at stake.” [Infographic]

“All the major social media platforms are moving into the [Social TV] space, but Twitter is in the lead”

The Houses

The Grand Dame Lanister

“If new media is the hot, young neighbor on the block, then television is like the grand dame holding court in the mansion up the street. She’s clearly the richest lady in the county, and eventually everyone comes knocking to pay homage to her.”

Twitter Targaryen

“The company has slowly but surely put a bear hug around the [Television] industry.”  “The concept is simple: Advertisers run TV ad campaigns and Twitter promoted tweets simultaneously, and then — via Twitter TV Ad Targeting — consumers on Twitter are targeted with promoted tweets.”  “[Twitter’s] video fingerprinting technology detects when and where a brand’s commercials are running on TV.”  “And Twitter’s got a lot of science behind this thanks to its smart acquisition of Bluefin Labs.”

Shazam Stark

“As an industry we are all in the very first days of imagining a world of companion experiences that make TV better, and ultimately transform TV viewing.”  “Until now, every time users wanted to “Shazam” a song or TV show to get more info, they have needed to initiate the audio-based content-recognition sequence. The new iPad app eliminates that step, by constantly listening for media and pulling up the associated tags in a carousel at the top of the screen.”  “Now Shazam is using [their] technology to help answer entirely new questions around TV, and broadening its view to help people recognise and engage with the world around them.”  “The simplicity of the Shazam experience means that yes, while it’s not 100% lean-back, you only lean ever so slightly forward to get a world more content.”  “Shazam currently has more than 300 million global users accessing the app, equating to an astounding ten million queries a day.”  “There are also certain shows that have partnered with Shazam like “American Idol” and “The Voice” that when tagged, offer exclusive content like behind-the-scenes information, cast details and episode previews.”

In the land of Essos

Ye Other Screen

“In Q3 2012 Nielsen reported that they were watching more TV than ever, about 34 hours a week on average. The difference now is that they’re watching not with TV dinners on their laps, but with smartphones and tablets.”

“GetGlue for Android update brings personal guides, second screen sharing.”

zeebox: “The launch of TV Rooms gives anyone the ability to join and build a range of different communities centered around one or a set of TV shows — a place where they can call the shots, share ideas, conversations and organize affinity groups based on what’s important to them.”

“Ads on Facebook will relate to the ads you see on TV and that kind of magical jump never existed before.”

“New Wizards vs Aliens App Offers the First Synchronized Second Screen Experience for a Kids’ TV Show in the U.S.”

“The service starts with an alarm when a selected show begins. If the viewer decides to participate, Atresmedia Conecta will offer different possibilities, such as social networks, special links, surveys and rankings. The app is free and has after-show content as well as videos, wallpapers and exclusive pictures.”

The US Open’s Second Screen on ESPN: “Through the use of the second screen, viewers have choices and they will watch more of the event because they have more control.”

“Showyou are already thinking ahead by launching creator-focused programs of their own. With the newly minted Showyou Channels, the service is taking a slight cue from sites who are familiar with creating and distributing videos (YouTube, Vimeo, etc.), announcing that the idea is to provide users with a hub where they can make original content and easily share it with the world.”

Ye Social

“Social is not a destination but a process that can serve as connective tissue for multiple services.”

“Twitter is TV’s social soundtrack,”  “Working closely with Bell Media, we will be able to accelerate the development of analytic tools mentioned and we look forward to sharing the findings with clients and industry.”

Ye who is getting Medieval on your ass.

House to watch: House Sklar

“Ms. Sklar founded [] three years ago to help women in tech help one another.”  “In the world of Ms. Sklar, all women working in tech (or media, or politics) are winners, even if they have a problem with her. As long as they are succeeding, she can use them as evidence — data points, she might say — that women deserve to be more frequently hired, funded and featured on the supposedly meritocratic tech scene.”

This Week in #Journalism: The Rise of the Radically Connected


Goodbye professional photographers and small weekly newspapers, now iPhone wielding online journalists are helping drive civic engagement but is “radical connectivity” and “our reliance for perspective regardless of reputability” causing the death of an industry?  What’s more, is Tweeting even protected by the first amendment?

Journalism’s future after the Chicago layoffs: “Are full-time journalists and photographers becoming obsolete? It now seems major daily newspapers are beginning to mimic the model of small-scale magazines: employ a handful of staff editors to manage the content and then rely on stringers to fill the pages.”

“Sun-Times reporters begin mandatory training today on “iPhone photography basics” following elimination of the paper’s entire photography staff.”

“So, if classified information is leaked out on a personal website or [by] some blogger, do they have the same First Amendments rights as somebody who gets paid [in] traditional journalism?”  “Let’s say that a person regularly shares news stories over Twitter.  He looks for interesting articles, composes a summary and a link, tweets it out. One day, a friend who works for the government sends him a classified document.  The person puts that up on a file sharing site and tweets a link with a description of the file.  Does that person deserve protection as a journalist?”

“As amateur news hounds gain power and influence through social media, the definition of “journalist” has ripened for philosophical debate. But now it’s becoming a legal issue — one that could hamper efforts to protect the news profession at the very time federal lawmakers are awakening to the need to do so.”

“Big news organizations have seen both news production and advertising revenue disrupted by radical connectivity. The entertainment industry, from publishing to record companies, is in its own death throes.”

Gary Vaynerchuk is “tripling down” on content – because “doubling down” doesn’t begin to describe how important he thinks it is.”

“Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth.”

“The problem with social media is a problem that’s becoming very much our own — our reliance for perspective regardless of reputability.”  “YouTube has created “a complex, symbiotic relationship between citizens and news organizations … a relationship that comes close to the journalistic ‘dialogue’ many observers predicted would become the new journalism online.” 


Citizen journalism 2.0: A new ecosystem [Video]

“The industry’s worst fears haven’t been realized—quite the reverse.” “Newsrooms have been really clever in finding a way to use the content that people are able to produce now en masse because of how common mobile phones have become.”

“To be sure, advocacy is still a dirty word for legacy journalists, unless it’s an editorial-board crusade. But activating examples are rising from both inside and outside mainstream media. In addition to its before-and-after streets visualization, Urban Milwaukee, for one, has also invited readers to plot new trolley routes.”

“The Independent has succeeded not so much as an entity unto itself but as the hub of a civic ecosystem.”

“There may not be another community of 10,000 people in our country that has published two weekly newspapers for 45 years.”