This Week in #SocialTV: The Awkward Years


It’s only time before Social TV gets it’s braces off.  What’ll it look like?  Who will be driving the industry?  And who won’t be a part of it?

“We’re in the awkward teenage years of second screen and companion experiences,”  “There’s still a lot of discovery and experimentation going on.”  “It’s an ongoing problem, but it’s getting better every single day.”

The Future of Social Television?  Children.

“The future of television begins now… with an all-out $2.2 trillion media war that pits cable companies like Cox, Comcast, and Time Warner against technology giants like Apple,Google, and Netflix.”  “Will someone please think of the children? In the ongoing battle for the future of the living room, that’s exactly what Netflix and Amazon are doing.”  “Children’s programming has been a quietly dominant force in the cable landscape for years. In the first half of 2013, Disney and Nickelodeon had more overall viewers than any other cable channel, with each averaging about 1.7 million viewers on a given day, according to Nielsen.”  “All of that explains why Amazon and Netflix are now spending hundreds of millions of dollars to scoop up the best kids’ content from cable and to fund production of original shows that they hope will become the next Dora the Explorer or SpongeBob.”  ““Kids are already the on-demand generation,” Netflix’s Friedland says. “We want to make the best possible service for them so that they stay with us and we build a relationship over time.”

Social Media Landscape 2013

Instagram vs Vine update: It’s a tie?

Twitter and Social TV

“There is no doubt that platforms such as Twitter and Facebook are used by consumers wanting to further extend their TV experience. Shows such as the ABC’s Q&A have integrated social platforms well to add discussion and content to the shows format.”  “The networks strategy of attempting to develop their own, walled garden social companion applications is a flawed one that is failing to generate real traction with consumers. Twitter offers people what they need – scale, reliability and simplicity. On top of this, for most users it’s something they use in their day to day.”  “Out of all the data we see about discussion about TV, roughly 10% is about the ads. The rest is about the content.”  “There is no denying the TV social app ecosystem is a sexy one for those looking for a next big thing. It stirs together the mysterious world of apps, the next big thing platform of mobile, the revolution of TV and the overarching and liberating concept of social media. The theory is that by adding a layer of ‘interaction’ it will bring the broadcast TV concept into a much more participatory realm.

The sell is clear for the industry, but it doesn’t appear consumers are buying it.”

The Twitter Spring?

What do Lady Gaga, Alec Baldwin and Jennifer Love Hewitt have in common? They’re all leaving Twitter.  Is this the start of a revolution?


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