TV trending on Facebook and 1 million minutes in Zeebox chat-rooms means the money is out there. How can broadcasters commercialize it?
“[Twitter] appears to be is testing out a new feature where links to popular TV shows appear as Twitter cards at the top of your Timeline, complete with related Tweet data and show information.”
“In the first full week since Time Warner Cable blacked out CBS stations from 3.2 million of its customers in New York, Los Angeles and Dallas, the network took first place in both the advertiser-cherished 18-49 demographic and in total viewers.”
“Second screen TV service Zeebox said that its recently-introduced TV chat-room function has surpassed one million minutes of engagement by users in the last 60 days.”
“Apple’s latest acquisition is the recently-shut down second-screen TV/video app Matcha.tv.” “As for the deal, Apple is said to have purchased Matcha.tv for an estimated $1 to $1.5 million”
“Booking restaurants isn’t the only thing that Facebook is making easier. Finding shows and movies on TV is getting easier too. For people that use iOS, Facebook will now display TV listing information on US primetime TV and movie pages.”
Forget Sharknado here comes Shark Week!
“At least by the standards of cable TV: AMC says 5.9 million people watched last night’s show, which kicks off the last season of the excellent cancer-ridden-science-teacher-becomes-meth-kingpin series. That’s up double from the first episode of last summer’s season.”
“Twitter has taken advantage of [the popular practice of tweeting about TV shows] by pushing its targeted ad scheme, allowing sponsors to send promoted tweets directly to people live-tweeting shows, during which their TV commercials are airing. Plenty of media and consumer retail companies have already subscribed to different advertising packages. According to forecasts, Twitter could earn up to $1 billion in ad sales by 2014.”
Appmarket.tv’s Richard Kastelein gave a broader overview of two opportunities for the commercialisation of social TV for broadcasters:
1) Bringing the brands into the second screen to engage with viewers in unique new ways including gamification, transmedia storytelling and branded content.
2) Through direct commerce and the ability to ‘buy what you see’ on screen via temporal metadata created either by technology or by creating metadata during the pre-production process.