This Week in #SocialTV: The Buyout Wars


As things heat up in the Social TV buyout wars, Twitter stacks the deck by acquiring Trendrr to add to it’s Bluefin social media intelligence.  Is the intelligence addition a smarrt Social TV move?


“After Wednesday’s acquisition, the three dominant, stand-alone players in the social TV chatter space are gone.”  “Why buy Trendrr? Well, for one, it keeps any future social TV analytics deals out of the hands of other social networks. Like, oh I don’t know, Facebook — which has made its social television ambitions crystal clear in recent months.”

“Twitter already provides ad and analytics products for TV advertisers, including the ability for national advertisers to retarget their TV ads to Twitter users. The acquisition will allow Twitter to offer additional services to networks, publishers and other organizations, the spokesperson says.”

“Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms,” Mr. Ghuneim [Founder/CEO of Trendrr] wrote. “What makes Twitter uniquely compelling among these platforms is its connection to the live moment—people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.”

“Today, Apple has issued an over-the-air update to the Apple TV that brings several new content apps. Notably, in line with expectations, an app for the Vevo Music Video service has arrived. Also new are Disney Channel and Disney XD apps.”

“Second screening” typically means using a mobile device to access information complementary to what’s occurring on TV. For the NFL’s most dedicated fans, its the inverse: What’s happening on TV complements the pixels in their palms.”

“Dogs, pets and animals have played key roles on major TV shows throughout the years, even with Tony Soprano. Pets have become so big for TV that DIRECTV even launched a channel for dogs to watch. In honor of this momentous holiday we interviewed Tom Maynard, Channel Head for The Pet Collective, the who Freemantle digital channel who recently engaged in a partnership with web video giant Blip to bring even more pet content to the web.”


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