This Week in #SocialTV: The Social TV Wars – Twitter Wins.

Twitter wins the war.  Well, nobody else has figured out how to tap millions at a time.  But just because Nielsen can measure Twitter doesn’t mean it’s important.  Ooh, don’t forget about Chromecast, it’s connected to everything.

“When marketers talk about “social TV,” they’re usually referring to Twitter.”  “Until social TV platforms can figure out a way to tap into the conversations, tastes and actions of millions of people at any one time, the data, insights and ad opportunities they can offer probably won’t come close to Twitter’s. For that reason alone, Twitter continues to provide the most interesting opportunity when it comes to social TV.”

“Just because you can measure something doesn’t make it important.”

“Nielsen has just released a major study for the social TV world. The study “proves there is a causal relationship between Twitter conversation and TV ratings — the volume of Tweets influences the number of TV viewers,”  as described by Twitter’s communications team referencing Nielsen’s big announcement.”

“the channels consumer marketers use most frequently for distributing content are Facebook (90 percent), Twitter (69 percent) and YouTube (65 percent), despite the fact that 77 percent of consumers prefer to receive permission-based marketing communications through email over any other channel”

“ITV today announced the launch of its new and improved website, The redesigned site transforms the user experience for digital content around ITV’s portfolio of programmes, launching with This Morning on Friday 6th September 2013 with further programme sites to launch in due course.”

“How Chromecast fundamentally changed how my family watches TV” “For me, the remote control has been my historical starting point, but Chromecast is liberating because it’s invisibly tied to my omnipresent devices.”

“During The White Queen’s premiere week, then network saw a score of 80, their highest yet. That means that per post, there were 80 engagements for every 1,000 fans on The White Queen page. “We successfully worked on a paid and earned strategy,” Dwyer [Starz Executive Director of Digital Marketing]


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