This Week in #Journalism: Why Viral is Important to Keeping Journalism Alive


Even with a viral injection, online journalism can’t survive this “era of creative destruction” without a Bezos booster.  What about comments?  Are they good for you or a harmful carcinogen?  Will annotation be the cure?  At least this “golden age” of journalism is keeping advertisers healthy.

“It’s always been true to some extent, but it is even more true now — serious online journalism requires something else to subsidize it, whether it’s a rich benefactor or cat GIFs and slideshows.”

“Journalism is being adapted, rethought and reconstructed in thousands of ways in far more places than can easily be grasped. In short, there is enough experiment in train to be optimistic that economic sustainability will be found even if the experiments have a high failure rate.”

“What is happening now is wonderful for journalism and the world,” Blodget said Monday at the IAB MIXX conference in New York. “The world is vastly better informed than it ever has been in history.”  “Advertisers, too, have more options and flexibility than ever, Blodget added, arguing that marketers can still pursue newspapers and TV as well as new digital upstarts to find the audiences they’re looking for.”

Buzzfeed founder Jonah Peretti on why viral videos are as vital as investigative journalism [Video]

In Comments News:

“Website [Popular Science] says comments harm debate, while YouTube begins integration with Google+ to bring friends and ‘popular personalities’ to greater visibility – and hide random remarks”

“It’s a fascinating alternative-history proposition: would a world of annotations, rather than comments, inspired in part by Jacques Derrida, have set the Web on a different course? Social media might look very different; you can easily imagine an alternate version of Facebook and Twitter made up of people who regularly annotate certain sites across the Web.”

“The New York Times gave us not one but two stories this weekend that lead with a lamentation over the state of Internet commenting. “The most obnoxious development of the Web, the wild back alleys where people sound their acid yawps,” wrote Michael Erard on Friday. “The most slimy and vitriolic stuff you could imagine, places where people snipe, jeer and behave like a frenzied mob,” said Nick Bilton on Sunday.”

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