Category Archives: This Week In #SocialTV

This Week in #SocialTV: Google’s Trojan Horse and the Battle for Second Screen


While Twitter and Facebook argue over who has more Klout, Google sends in a Trojan horse packed with YouTube’s Music Awards to ambush the kingdom of Social TV.

“Twitter and Facebook raced to tell the news media about the throngs who shared their instant reactions to the show [Breaking Bad’s finale] on the social networks.”  “Neither Facebook nor Twitter has disclosed how much revenue it makes from advertising related to TV, and some industry experts doubt they are earning much.”  “There’s definitely a lot of hype, and maybe one day they’ll live up to it all,” he [Jason Kint, senior vice president for the CBS Corporation’s interactive division] said. “But I certainly don’t see it taking away ad share from television.”

“Facebook this week will begin sending weekly reports to primetime TV networks, sharing data about how many “actions” — likes, comments, shares — each of their TV shows receive.”  “Twitter, though smaller and less diverse (the site sees a disproportionate number of young female users CBS’s chief researcher officer told The WSJ), is for now ahead of Facebook in terms of making a business out of the social TV data it has on hand.”,2817,2425030,00.asp

Three reasons why Facebook can’t beat Twitter for Social TV

“Forget Facebook and Twitter for a minute, if you will. With the YouTube Music Awards, Google’s big social TV move could have some symbolic collateral damage, namely to the stalwarts of the entertainment industry.”  “If you’re Google, you’re sitting on a three ingredient formula for success: resources sufficient to craft your very own hyped-up award show, the online network to broadcast it over and, bettered by its recent splicing of Google+ DNA into YouTube comments, the social network to control the conversation.

That’s not just major brand buzz and a ton of traffic—it’s a data goldmine.”

“Twitter’s CEO Dick Costolo stated publicly that Twitter has the ability to extend the reach of television, with the number of tweets about specific shows multiplying as much as 100 times during first-run broadcasts.”  “Nielsen found that in 29% of episode instances, more tweets actually resulted in higher viewership, showing an actual causal relationship between social media usage and viewership. The findings are interesting because they push the notion that Twitter, Facebook and other social media sites can sell more advertising to major broadcast entities to push fan engagement.”  “In the end, a marketer’s ability to connect to consumers at the right time, on any device, across all channels will be the support that drives their business to either survive or die.”

“If you’ve never seen Modern Family, or heard of the hit show you might not even know it’s only a syndication launch with the network’s smart, social-TV savvy launch strategy.  Here are the details from [USA Network]:

  • An entire social community” for their newest fans called Mofy Nation
  • Modern Family Sync – every episode has a sync for fans to access as they watch.
  • Sunday night is the pièce de résistance for fans. From 9pm to 11pm, viewers can play Modern Family Live”

“Cinnabon heard it was part of the episode and joined the social TV conversation.”  “Within minutes, our team had found the twitter account to actor Mr. Bob Odenkirk who plays Saul, and proposed a tweet to the team: let us know when you’re ready to talk frosting #breakingbad”  “We want to be a part of a relevant relationship with the fans that make up our brand communities. It’s important that we’re relevant to them in other parts of their lives that aren’t directly brand focused.”  “Twitter doesn’t wait for tomorrow.”

This Week in #SocialTV: Emmys, Apps, Spoilers and Ads


The 2013 Emmys was the most social program on TV, The NFL Amplifyed with Twitter, Next Guide went to iPhone and If you didn’t want to know what happened, you should’ve installed Spoiler Shield.

“Data from SocialGuide, which measures the social media conversation around TV shows, called the Emmys the most social program on TV, with 924,667 Tweets in the U.S. alone, up 48% on last year’s event, according to AARP.”

“It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi).”

“TV still rules the living room when it comes to how we spend our time, according to a survey carried out on behalf of Panasonic. Brits spend nearly twice as much time watching TV as we do on social networking websites. The average Brit spends about 2.5 hours (156 minutes) watching television per day, while they spend on average about 75 minutes on Facebook and just 20 on Twitter.”

“Showtime this summer became perhaps the first network to introduce an interactive in-show experience for smart TVs, embedding social functionality within the show itself rather than asking viewers to synchronize smartphone and tablet apps to programming.”

“According to the Wall Street Journal yesterday, the National Football League has reached a deal with Twitter to use the social network’s Amplify product to make highlights and other content available to users both during and after games.”

“Anthony E. Zuiker, creator of the ubiquitous “CSI” franchise, has been busy plotting more murders — but not for TV. Having built a devoted Twitter following for his reality murder mystery series “Whodunnit?” on ABC, the mystery master started organizing online competitions, inviting fans to solve fictional “murders” on Twitter for points and prizes.”

Positioning emerging TV: “Do: Create Social experiences from the ground level up. The bigger game is crafting digital social TV integrations at all levels of the production process and not just as an afterthought. This would be truly Social TV.”

“TV ads are more relevant now than ever if they fit into the social dialogue that is happening every second. It’s just up to marketers and their agencies to capture people’s attention so they want to talk about the ads…in a positive light.”

“Five great, ongoing social TV strategies that have worked to engage viewers over the summer and leading into the fall . . .”

Apps Apps Apps

“Spoiler Shield, blocks spoilers on Facebook and Twitter. It has built-in “shields” for more than 30 TV shows, including most hit dramas; several reality competition shows including “The Amazing Race” and “Top Chef”; and “WWE Raw.” The games of all NFL and Major League Baseball teams are also included.”

“[Vokl TV beta 1.0] A new social TV app is set to change the way in which many TV viewers enjoy this pastime, as it will make it easier for fans of shows to engage with one another, thus taking audience participation and engagement to a whole new level. The new app is set to be hugely popular amongst fans of TV shows and social media, making TV more fun, more engaging, and more interactive.”

“[NextGuide] which melds live TV listings with ways to search for and stream video from online operators, follows its iPad and Web version with one specifically for iPhones running iOS 7.”

This Week in #SocialTV: Is Accuracy an Important Part of Twitter’s Metrics?


Twitter posts some bad data, then posts some more bad data.  Twitter inaccuracies . . . sound familiar?  Sounds like Social TV and Journalism have a common beef.  In other news, Sony tries second screen with video games, user generated video Lands on live TV and . . . Google solves death.

“[Twitter’s] blog posted bad metrics Wednesday, then posted new metrics after those numbers were questioned, then explained the changes today.

The post now says one company was the most mentioned brand during London Fashion Week with almost 10,000 mentions. Then it goes on to say another company has 13,000 mentions.”

“Sony has been busy working on a smartphone app that will allow you to stream parts of games from your PlayStation 4 straight to your handset.  The app offers up a whole lot of uses, including access to trophy information and social feeds, but the most interesting aspect is that you will be able to use the app to interact with mini-games on the PS4.”

“Today, Time magazine broke the news that Google and its CEO Larry Page are funding a company that will try to extend human lifespan and solve the diseases of aging.  Page joins other wealthy technologists who have signed up to fund the anti-aging quest. Billionaire Larry Ellison funds anti-aging research at a foundation he set up. And there’s been talk in Silicon Valley X Prize for how to freeze human remains so they can be revived in the future.”

“TV Land begins to evovle and shift towards becoming a social and user generated experience with Vine and Instagram video integration.”  “Norwegian technology start-up “” has recently been first to take the screen back to its roots- User Generated Video content that can be integrated direct and in real time with Vine and Instagram Video.”

Social TV is largely becoming synonymous with Twitter due to its scaled open platform, despite the presence of several specialized apps such as GetGlue, Viggle, IntoNow, Shazam, Zeebox, and NextGuide, who were looking to capitalize on the growing trend of TV viewers interacting with social media in real-time.”

“Building steadily throughout its opener and growing year over year, ABC’s Dancing with the Stars ranked as Monday’s most-watched TV show, drawing the biggest audience for any TV series telecast since 5/14/13. Dancing was up from its year-ago season opener by 15% in Total Viewers and by 28% in Adults 18-49, marking the show’s strongest telecast since March 18, 2013.”

This Week in #SocialTV: The New Black


Social TV is the new black and it’s growing exponentially, Facebook is trying to boost Social TV mentions and Twitter files IPO papers.

“Overall, Social TV grew 363% in 2012. There were 874 Million social media comments about TV programs in 2012, compared to 189 Million in 2011.” (Bluefin Labs)

“Following the lead of Facebook and other Internet companies whose fortunes depend on an enormous user base, Twitter has been cautious about turning its service into a money-maker so far, with ads few and far between on the site. So how does it make money, and why might it be worth so much?”

“Facebook wants a piece of Twitter’s “social TV” action, but what does that mean for you?”  “Keyword Insights scans all Facebook content – even the private stuff! – to compile aggregate information about a specific term over a specific period of time in the last twelve days. However, Keyword Insights does not associate results with individual Facebook users or provide access to the posted content. So, a media company could determine how many people have entered the hashtag #samcro (often used by Sons of Anarchy fans) in the last 24 hours, but they won’t get a the actual posts to know whether they’re good, bad, indifferent, or just typos.”

“The new [Facebook] tools allow select partners — including Buzzfeed, CNN, NBC’s Today Show, BSkyB and Slate — to use the tools to show the number of Facebook posts that mention a specific word over a period of time, including a demographic breakdown for the people talking about that topic.”

“Twitter Inc., the microblogging service with more than 200 million members worldwide, filed to go public, moving closer to the most highly anticipated offering since Facebook Inc.”  “This is obviously one of the seminal IPOs that the industry has been waiting for,” Byron Deeter, a partner at Bessemer Venture Partners.

This Week in #SocialTV: The Social TV Wars – Twitter Wins.

Twitter wins the war.  Well, nobody else has figured out how to tap millions at a time.  But just because Nielsen can measure Twitter doesn’t mean it’s important.  Ooh, don’t forget about Chromecast, it’s connected to everything.

“When marketers talk about “social TV,” they’re usually referring to Twitter.”  “Until social TV platforms can figure out a way to tap into the conversations, tastes and actions of millions of people at any one time, the data, insights and ad opportunities they can offer probably won’t come close to Twitter’s. For that reason alone, Twitter continues to provide the most interesting opportunity when it comes to social TV.”

“Just because you can measure something doesn’t make it important.”

“Nielsen has just released a major study for the social TV world. The study “proves there is a causal relationship between Twitter conversation and TV ratings — the volume of Tweets influences the number of TV viewers,”  as described by Twitter’s communications team referencing Nielsen’s big announcement.”

“the channels consumer marketers use most frequently for distributing content are Facebook (90 percent), Twitter (69 percent) and YouTube (65 percent), despite the fact that 77 percent of consumers prefer to receive permission-based marketing communications through email over any other channel”

“ITV today announced the launch of its new and improved website, The redesigned site transforms the user experience for digital content around ITV’s portfolio of programmes, launching with This Morning on Friday 6th September 2013 with further programme sites to launch in due course.”

“How Chromecast fundamentally changed how my family watches TV” “For me, the remote control has been my historical starting point, but Chromecast is liberating because it’s invisibly tied to my omnipresent devices.”

“During The White Queen’s premiere week, then network saw a score of 80, their highest yet. That means that per post, there were 80 engagements for every 1,000 fans on The White Queen page. “We successfully worked on a paid and earned strategy,” Dwyer [Starz Executive Director of Digital Marketing]

This Week in #SocialTV: The Buyout Wars


As things heat up in the Social TV buyout wars, Twitter stacks the deck by acquiring Trendrr to add to it’s Bluefin social media intelligence.  Is the intelligence addition a smarrt Social TV move?


“After Wednesday’s acquisition, the three dominant, stand-alone players in the social TV chatter space are gone.”  “Why buy Trendrr? Well, for one, it keeps any future social TV analytics deals out of the hands of other social networks. Like, oh I don’t know, Facebook — which has made its social television ambitions crystal clear in recent months.”

“Twitter already provides ad and analytics products for TV advertisers, including the ability for national advertisers to retarget their TV ads to Twitter users. The acquisition will allow Twitter to offer additional services to networks, publishers and other organizations, the spokesperson says.”

“Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms,” Mr. Ghuneim [Founder/CEO of Trendrr] wrote. “What makes Twitter uniquely compelling among these platforms is its connection to the live moment—people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.”

“Today, Apple has issued an over-the-air update to the Apple TV that brings several new content apps. Notably, in line with expectations, an app for the Vevo Music Video service has arrived. Also new are Disney Channel and Disney XD apps.”

“Second screening” typically means using a mobile device to access information complementary to what’s occurring on TV. For the NFL’s most dedicated fans, its the inverse: What’s happening on TV complements the pixels in their palms.”

“Dogs, pets and animals have played key roles on major TV shows throughout the years, even with Tony Soprano. Pets have become so big for TV that DIRECTV even launched a channel for dogs to watch. In honor of this momentous holiday we interviewed Tom Maynard, Channel Head for The Pet Collective, the who Freemantle digital channel who recently engaged in a partnership with web video giant Blip to bring even more pet content to the web.”

This Week in #SocialTV: The New Moguls of Social TV


This fall advertisers are finally following second screen, Marissa Mayer is positioning to kill TV and Facebook is developing an app just for you . . . if you’re rich and famous.

“Yahoo CEO Marissa Mayer has turned her attentions of late to goosing the site’s media efforts. That includes personally shepherding a new deal to put a Web interview show by high-profile television news personality Katie Couric right on its home page.”

And the advertisers are falling into second screen:  “The Bachleorette” has run on ABC – off and on – since 2003. And yet only in 2013 did Clorox decide to advertise in the show.  What brought the well-known bleach to the saucy reality series? An opportunity to reach consumers who may have been watching something other than the program while it was on.

MTV is using social to produce the VMAs: “this year’s livestream as a “pop up channel,” with content that will “capture the energy and excitement on the ground in Brooklyn.”  Starting at 4pm fans will get to tune into a combination of produced content, music videos of the nominees and more. Once the show begins Sunday fans will enter a “choose your own experience,” world with 30 difference cameras, more than ever before,”

Amplify passing the test: “Now, according to the Sports Business Journal, over a dozen other companies are joining the venture, including PGA Tour, Time Inc., and MLB Advanced Media. The key is getting buy-in from advertisers, the source of substantial revenue. If advertisers believe this platform allows them to leverage this cross-collateralized market to reach its target customers, there may be as much access to capital as access to people in Twitter’s future.”

Listings and New Metrics aimed at social tv: “Facebook will display TV listing information on US primetime TV and movie Pages.”  “Facebook released new metrics: country level monthly and daily active user numbers for both desktop and mobile. For advertisers, this will help to create campaigns that can reach the right people at the right time on both desktop and mobile. This couldn’t be more important for social TV advertising.”

“Sky has launched a new Facebook app called Sky Share that lets users not only share what they are watching but actually set Sky+ to record from Facebook in order to watch programmes later at home using a Remote Record feature.”

“Facebook has confirmed it is developing an application exclusively for celebrity use.  The app, which is currently being tested by a small group of VIPs, would let celebrities monitor comments that are being made about them while on the go.”

This Week in #SocialTV: Show Me the Money


TV trending on Facebook and 1 million minutes in Zeebox chat-rooms means the money is out there.  How can broadcasters commercialize it?

“[Twitter] appears to be is testing out a new feature where links to popular TV shows appear as Twitter cards at the top of your Timeline, complete with related Tweet data and show information.”

“In the first full week since Time Warner Cable blacked out CBS stations from 3.2 million of its customers in New York, Los Angeles and Dallas, the network took first place in both the advertiser-cherished 18-49 demographic and in total viewers.”

“Second screen TV service Zeebox said that its recently-introduced TV chat-room function has surpassed one million minutes of engagement by users in the last 60 days.”

“Apple’s latest acquisition is the recently-shut down second-screen TV/video app”  “As for the deal, Apple is said to have purchased for an estimated $1 to $1.5 million”

“Booking restaurants isn’t the only thing that Facebook is making easier. Finding shows and movies on TV is getting easier too. For people that use iOS, Facebook will now display TV listing information on US primetime TV and movie pages.”

Forget Sharknado here comes Shark Week!

“At least by the standards of cable TV: AMC says 5.9 million people watched last night’s show, which kicks off the last season of the excellent cancer-ridden-science-teacher-becomes-meth-kingpin series. That’s up double from the first episode of last summer’s season.”

“Twitter has taken advantage of [the popular practice of tweeting about TV shows] by pushing its targeted ad scheme, allowing sponsors to send promoted tweets directly to people live-tweeting shows, during which their TV commercials are airing. Plenty of media and consumer retail companies have already subscribed to different advertising packages. According to forecasts, Twitter could earn up to $1 billion in ad sales by 2014.”’s Richard Kastelein gave a broader overview of two opportunities for the commercialisation of social TV for broadcasters:

1) Bringing the brands into the second screen to engage with viewers in unique new ways including gamification, transmedia storytelling and branded content.

2) Through direct commerce and the ability to ‘buy what you see’ on screen via temporal metadata created either by technology or by creating metadata during the pre-production process.

This Week in #SocialTV: Nielsen Matures into Social TV


“Nielsen has finally found a way to quantify the number of tweets related to our favorite programming.”  Are people still watching live TV enough for the fancy new Nielsen/Tweet score to make a difference to advertisers?

Nielsen’s New Number

“Nielsen released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen’s Twitter Causation Study included time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity.”

“Nielsen researchers analyzed 221 TV episodes. According to the findings, Twitter chatter and tweet volume caused statistically significant changes to live TV ratings for 29 percent of the episodes.  However, Nielsen has not publicly quantified the extent to which tweet volume influenced the ratings.”

“Aside from its Twitter innovation, it can’t keep up with all the different ways we’re all Keeping Up with the Kardashians.”  “What makes the new rating so appealing to Nielsen – and the channels and advertisers who subscribe to their services – is that Twitter is making people watch TV live.”

Cord Cutting and Other Stories

“The pay TV business used to be a slow-to-no-growth business.”  “They’re down 360,000 subscribers over the last year, or a decline of 0.3 percent.”  “the industry has now been in decline for three consecutive quarters”  “Cord cutting used to be a myth. It isn’t anymore,” Moffett writes in a new note. “No, the numbers aren’t huge. But they’re statistically significant.”

“Discovery Channel’s Shark Week has begun to gobble up social media attention, as fin fans turned to Twitter to discuss the first special, “Megalodon: The Monster Shark Lives,” about a hunt for a killer shark off the coast of South Africa.”,0,1099461.story

“Semiconductor companies can’t just make chips anymore, they need to address the needs of consumers across devices, something that Chromecast enables.”

“It looks like Chromecast won’t be limited to playing content from YouTube and Netflix for very long, with a number of media platforms getting ready to support the new device.”

What is and what isn’t:

  1. Social TV: Social media campaigns involving TV are not Social TV, even though Social TV behavior can be a component of the social marketing campaign.
  2. Second Screen: Just because something is on a smartphone/PC/tablet that is related to TV does not make it a Second Screen companion viewing execution.
  3. Social marketing of TV is not Social TV, nor is every TV promotion on a smart phone or tablet a Second Screen experience.

This Week in #SocialTV: The Twitterverse


Who is this Spongebob guy and why is he a Twitter sponge?  Has television transcended the box?  Wait till you see what Super Bowl XLVIII has in store for SocialTV.  And NBC’s Believe turns to Twitter before the show is even written.

What’s happening in the Twitterverse

“We think everyone else in digital has come to market to disrupt the TV business, Twitter has come to market with something that is helpful to the TV business.”

“The writing team, @BelieveRoom have already taken marketing of the show into their own hands by creating anticipation with #BoKnows.”

“The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone,”

“Tweeting the Shark”

“Twitter is growing, Twitter is expanding. Their scope will get bigger. This phenomenon is going to grow. We are not avoiding it. We are immersing ourselves in it. But right now, it’s really focused … on a small segment of the population.”

“Specific to Twitter, it goes beyond just viewers talking about the show while they’re watching. The @SpongeBob Twitter has over 450,000 followers and tweets daily affirmations from the character, many of which are receiving thousands of retweets. Fans love SpongeBob’s optimistic outlook on life and @SpongeBob gives them a little bit of that optimism every day.”

“Twitter and Kantar Media have announced a partnership which will allow Kantar to provide broadcasters with more data about how their shows are received on the social network.”

“Twitter will become less a method of communicating a system of content delivery as well as television.Direct contacts between individuals are likely to move to the next innovation in this direction, but with 500 million subscribers, Twitter is not going to just disappear.”

Outside the Twitterverse

“The generation that’s grown up with free content on the internet is also used to having television when they want it, wherever they want it — a premise that Netflix seems to understand best.”

“Publicis Groupe of Paris and Omnicom of New York are merging to create world’s biggest advertising group. The deal is as much influenced by technology as it will influence the technology landscape as media, content and technology continue to become even more enmeshed.”

“Gnip is [now] the distributor of GetGlue’s firehose of publicly available data, which gives it a rather broad view of social data around viewing habits for television shows, movies, and sports.”

“I think it’s worth admitting, now, that ‘television’ has become one of those legacy words, like ‘phone,’ that we use to point at a thing, without really fully describing it. It certainly doesn’t mean what it used to.”

“With the rise of social TV and the first-ever 2,800-square-foot social media command center, fans who have trekked down to Indianapolis and people at Super Bowl parties across the country can now opt to have a super-connected experience.”

“Second screen is evolving more into a series companion for an enhanced consumption experience. Network series, like Game of Thrones, have already surfaced with news of exclusive second-screen content being produced in the form of web and native apps that deliver a richer experience to consumers,”

“Facebook will roll out 15-second video ads priced between $1 million and 2.5 million sometime later this year. The ads will appear in a user’s news feed, and they’ll be priced on a per-day basis with age and gender targeting”


It’s in French but you get the idea.