This Week in #SocialTV: The Buyout Wars


As things heat up in the Social TV buyout wars, Twitter stacks the deck by acquiring Trendrr to add to it’s Bluefin social media intelligence.  Is the intelligence addition a smarrt Social TV move?


“After Wednesday’s acquisition, the three dominant, stand-alone players in the social TV chatter space are gone.”  “Why buy Trendrr? Well, for one, it keeps any future social TV analytics deals out of the hands of other social networks. Like, oh I don’t know, Facebook — which has made its social television ambitions crystal clear in recent months.”

“Twitter already provides ad and analytics products for TV advertisers, including the ability for national advertisers to retarget their TV ads to Twitter users. The acquisition will allow Twitter to offer additional services to networks, publishers and other organizations, the spokesperson says.”

“Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms,” Mr. Ghuneim [Founder/CEO of Trendrr] wrote. “What makes Twitter uniquely compelling among these platforms is its connection to the live moment—people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.”

“Today, Apple has issued an over-the-air update to the Apple TV that brings several new content apps. Notably, in line with expectations, an app for the Vevo Music Video service has arrived. Also new are Disney Channel and Disney XD apps.”

“Second screening” typically means using a mobile device to access information complementary to what’s occurring on TV. For the NFL’s most dedicated fans, its the inverse: What’s happening on TV complements the pixels in their palms.”

“Dogs, pets and animals have played key roles on major TV shows throughout the years, even with Tony Soprano. Pets have become so big for TV that DIRECTV even launched a channel for dogs to watch. In honor of this momentous holiday we interviewed Tom Maynard, Channel Head for The Pet Collective, the who Freemantle digital channel who recently engaged in a partnership with web video giant Blip to bring even more pet content to the web.”


This Week in #Journalism: Sports Journalism’s Integrity Question


Did ESPN succumb to peer pressure?  The big boys are getting hacked, drone journalism is grounded and Al Jazeera’s reception is luke warm.

“ESPN was involved with a hard-hitting television series that delivered an unsavory depiction of professional football players. The N.F.L.’s commissioner was so perturbed that he complained to the chief executive of the Walt Disney Company, ESPN’s parent company. Not long after, ESPN stopped promoting the show, then decided to end its run after one season.”

“Tuesday’s hacking of the New York Times also included similar attacks on Twitter and Huffington Post UK, although those outlets were not as widely affected as the completely KO’ed NYT website.”

“According to Nielsen data for Monday as it kicked off its first full week, AJAM’s most popular primetime show was “America Tonight,” which attracted 27,000 viewers. In comparison, Fox News’ “The O’Reilly Factor” drew 2.97 million, MSNBC’s “Rachel Maddow” bagged 970,000, and CNN’s “Anderson Cooper” reeled in 627,000.”

“Two fledgling programs created to teach journalism students how to use drones in their reporting are applying for permits so they can resume operating unmanned aircraft outdoors, their directors said this week. Both programs received cease-and-desist letters from the Federal Aviation Administration last month.”

On Quartz annotations: “Think of it like the margins of a book or memo, where the best and most insightful ideas are often found.”

This Week in #SocialTV: The New Moguls of Social TV


This fall advertisers are finally following second screen, Marissa Mayer is positioning to kill TV and Facebook is developing an app just for you . . . if you’re rich and famous.

“Yahoo CEO Marissa Mayer has turned her attentions of late to goosing the site’s media efforts. That includes personally shepherding a new deal to put a Web interview show by high-profile television news personality Katie Couric right on its home page.”

And the advertisers are falling into second screen:  “The Bachleorette” has run on ABC – off and on – since 2003. And yet only in 2013 did Clorox decide to advertise in the show.  What brought the well-known bleach to the saucy reality series? An opportunity to reach consumers who may have been watching something other than the program while it was on.

MTV is using social to produce the VMAs: “this year’s livestream as a “pop up channel,” with content that will “capture the energy and excitement on the ground in Brooklyn.”  Starting at 4pm fans will get to tune into a combination of produced content, music videos of the nominees and more. Once the show begins Sunday fans will enter a “choose your own experience,” world with 30 difference cameras, more than ever before,”

Amplify passing the test: “Now, according to the Sports Business Journal, over a dozen other companies are joining the venture, including PGA Tour, Time Inc., and MLB Advanced Media. The key is getting buy-in from advertisers, the source of substantial revenue. If advertisers believe this platform allows them to leverage this cross-collateralized market to reach its target customers, there may be as much access to capital as access to people in Twitter’s future.”

Listings and New Metrics aimed at social tv: “Facebook will display TV listing information on US primetime TV and movie Pages.”  “Facebook released new metrics: country level monthly and daily active user numbers for both desktop and mobile. For advertisers, this will help to create campaigns that can reach the right people at the right time on both desktop and mobile. This couldn’t be more important for social TV advertising.”

“Sky has launched a new Facebook app called Sky Share that lets users not only share what they are watching but actually set Sky+ to record from Facebook in order to watch programmes later at home using a Remote Record feature.”

“Facebook has confirmed it is developing an application exclusively for celebrity use.  The app, which is currently being tested by a small group of VIPs, would let celebrities monitor comments that are being made about them while on the go.”

This Week in #Journalism: The Beat Writer of the Future? Algorithms.


Tactile journalism?  Automated stories?  Say goodbye to anonymity?  Is this the future of news?

Automated Journalism, the future of news?

Who’s writing the stories?

Sorkin: “The upside of web-based journalism is that everybody gets a chance. The downside is that everybody gets a chance. I can’t really get on board with the demonization of credentials with phrases like “the media elite” (just like doctors, airline pilots and presidents, I prefer reporters and commentators to be elite) and the glamorization of inexperience with phrases like “citizen journalist.”


“The best way to explain fracking is to let people do it, believes former LA Times reporter David Sarno, which is why he started to build interactive storytelling experiences based on game design tools.”

On killing anonymous comments: “I feel that freedom of expression is given to people who stand up for what they say and not hiding behind anonymity,” she said. “we need to evolve a platform to meet the needs of the grown-up Internet,” Huffington said.

Why they should stay anonymous: “Do we invite trolls and offensive behavior when we allow people to contribute anonymously? Perhaps. But free speech comes with a price, and I think we lose something significant when we start requiring people to verify their identities before we listen to what they have to say. If that’s what’s required for a “grown-up Internet,” I would like to stick with the one we have.”

“In addition to providing fact-checking, Storyhunter has its own editorial staff that works with journalists or teams of journalists on their stories. They’ve developed a “seamless editorial production process,” according to Ragir, that produces high quality news features, documentaries, and investigative pieces at maximum efficiency. That’s a major cost saver for the media companies, and a major selling point for Storyhunter, they argue.”

“The Washington Post used a user-centered design philosophy to radically shift our development process to launch dozens of successful new blogs, platforms and tools in the past year. This philosophy is the reason why [they] use WordPress.”

“The lesson now dawning on publishers worldwide is that their reliance on advertising as the major support of their news businesses is all but over.”

“Here’s a statistic worth dwelling on: “A senior editor at The Washington Post recently told me that he killed an average of three advanced investigations a year, usually over the protests of the reporters, who couldn’t see that they didn’t have the goods.” Outside ProPublica — and even inside it — how many online-only organizations can say the same?”

“When you embed Tweets in your content, the headline of your article and Twitter account will be surfaced on the Tweet’s permalink page for all to see.  We think this will help more people discover the larger story behind the Tweet, drive clicks to your articles, and help grow your audience on Twitter.”

“The San Francisco Chronicle appears to have decided that putting a paywall around commodity news content isn’t a great strategy and has effectively dismantled the one around its newspaper site — although the company says it will keep a subscription plan.”

Quartz‘s web audience in the United States has overtaken that of The Economist, one of its chief competitors in the business news space, and is closing in on the Financial Times.”

This Week in #SocialTV: Show Me the Money


TV trending on Facebook and 1 million minutes in Zeebox chat-rooms means the money is out there.  How can broadcasters commercialize it?

“[Twitter] appears to be is testing out a new feature where links to popular TV shows appear as Twitter cards at the top of your Timeline, complete with related Tweet data and show information.”

“In the first full week since Time Warner Cable blacked out CBS stations from 3.2 million of its customers in New York, Los Angeles and Dallas, the network took first place in both the advertiser-cherished 18-49 demographic and in total viewers.”

“Second screen TV service Zeebox said that its recently-introduced TV chat-room function has surpassed one million minutes of engagement by users in the last 60 days.”

“Apple’s latest acquisition is the recently-shut down second-screen TV/video app”  “As for the deal, Apple is said to have purchased for an estimated $1 to $1.5 million”

“Booking restaurants isn’t the only thing that Facebook is making easier. Finding shows and movies on TV is getting easier too. For people that use iOS, Facebook will now display TV listing information on US primetime TV and movie pages.”

Forget Sharknado here comes Shark Week!

“At least by the standards of cable TV: AMC says 5.9 million people watched last night’s show, which kicks off the last season of the excellent cancer-ridden-science-teacher-becomes-meth-kingpin series. That’s up double from the first episode of last summer’s season.”

“Twitter has taken advantage of [the popular practice of tweeting about TV shows] by pushing its targeted ad scheme, allowing sponsors to send promoted tweets directly to people live-tweeting shows, during which their TV commercials are airing. Plenty of media and consumer retail companies have already subscribed to different advertising packages. According to forecasts, Twitter could earn up to $1 billion in ad sales by 2014.”’s Richard Kastelein gave a broader overview of two opportunities for the commercialisation of social TV for broadcasters:

1) Bringing the brands into the second screen to engage with viewers in unique new ways including gamification, transmedia storytelling and branded content.

2) Through direct commerce and the ability to ‘buy what you see’ on screen via temporal metadata created either by technology or by creating metadata during the pre-production process.

This Week in #Journalism: Full Fact Helps McJournalism’s Listicle


Full Fact launches it’s online fact checker, journalism jobs are picking up, journalism students aren’t reading the rags and the new delivery methods in the post Bezos listicle.  Btw, Craigslist stole 5 billion.

“Craigslist took a giant bite out of newspapers’ revenues — some $5 billion between the years 2000 and 2007. And that’s not even looking at the Times, the Wall Street Journal or USA Today, which the authors left out in order to have a more homogeneous sample.”

“A newspaper’s digital platform has the core attributes of big data — variety, velocity, volume and veracity. Data is being produced at larger and faster rates than ever before. It is from variety of sources and it can be “noisy.”

“With its acquisition of nascent startup Stringwire, announced today, NBC News is aiming to take a lead role in the realm of user-generated content, and therefore in modern newsgathering.”

“The journalistic lexicon has a new entry; the ‘listicle’, describing a list-based article. From The Sunday Times ‘100 Best Companies’ to Buzzfeed’s ’31 Thing You Can Make Out of Cereal Boxes’, listicles are equally beloved for their condensed information format and online virility and decried as lazy journalism for the perennial lunchtime ‘news snacker’.”

“Only about a third of the journalism and mass communication bachelor’s degree recipients in 2012 reported they had read a newspaper the day before completing the survey, the lowest figure since the question was first posed in 1994. In fact, the 36.6% who reported reading a newspaper in 2012 is less than half the 81.7% reporting that behavior in 1994.”

“Yet the lingering fear is that while journalists dream of finding a Bruce Wayne — or in the case of the Los Angeles Times, an Eli Broad or David Geffen — they might wind up under the thumb of a Lex Luthor or some Bondian villain, eager to use these shiny new toys to pursue nefarious goals and world domination.”

“Journalists cannot successfully hold government accountable in a society that does not recognise a reporter’s right to exercise discretion with his sources and the information they provide.”

“But journalism always has been a tough business for tough and tough-minded people. The profession will endure, because people, their lives and their stories always will matter. We just need to figure out new ways to reach our audiences and pay the bills.”

“Professionalism has made journalists oblivious to the compromises with authority they are constantly making’.  It has also ensured that many readers remain oblivious to the same compromises.”

“The report last week from Pew Research Center for The People & The Press showed that only 19 percent of Americans polled said the media is fair to all sides. About a quarter (or 26 percent) said journalists get their facts straight, compared to 55 percent feeling that way in 1985. That’s a 54 percent drop in a sense of accuracy.  Yet 68 percent of those polled agreed that journalists as watchdogs keep politicians in line – a 17 percent increase since 2011. About half, or 54 percent, said journalists are more important today in order to make sense out of the news.”

Daily Beast doubles down on Big Mac minimum wage nonsense

“I decided to become a journalist first because I liked it. And also because I felt the community needed journalists to report on what is happening,” she said. “I believed that, with the crisis that Somalia faces, you need independent journalists who help the people by reporting well on what is happening.”

“The UK-based fact-checking website Full Fact has launched an online finder which journalists can use to track down accurate information.  The Full Fact Finder covers information relating to five topics: economy, health, crime and the law, immigration and education.”

“About 66% of 2012 journalism graduates landed a full-time job roughly six to eight months after graduation, up from 62% in 2011.”

This Week in #SocialTV: Nielsen Matures into Social TV


“Nielsen has finally found a way to quantify the number of tweets related to our favorite programming.”  Are people still watching live TV enough for the fancy new Nielsen/Tweet score to make a difference to advertisers?

Nielsen’s New Number

“Nielsen released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen’s Twitter Causation Study included time series analysis to determine if Twitter activity drives increased tune-in rates for broadcast TV and if broadcast TV tune-in leads to increased Twitter activity.”

“Nielsen researchers analyzed 221 TV episodes. According to the findings, Twitter chatter and tweet volume caused statistically significant changes to live TV ratings for 29 percent of the episodes.  However, Nielsen has not publicly quantified the extent to which tweet volume influenced the ratings.”

“Aside from its Twitter innovation, it can’t keep up with all the different ways we’re all Keeping Up with the Kardashians.”  “What makes the new rating so appealing to Nielsen – and the channels and advertisers who subscribe to their services – is that Twitter is making people watch TV live.”

Cord Cutting and Other Stories

“The pay TV business used to be a slow-to-no-growth business.”  “They’re down 360,000 subscribers over the last year, or a decline of 0.3 percent.”  “the industry has now been in decline for three consecutive quarters”  “Cord cutting used to be a myth. It isn’t anymore,” Moffett writes in a new note. “No, the numbers aren’t huge. But they’re statistically significant.”

“Discovery Channel’s Shark Week has begun to gobble up social media attention, as fin fans turned to Twitter to discuss the first special, “Megalodon: The Monster Shark Lives,” about a hunt for a killer shark off the coast of South Africa.”,0,1099461.story

“Semiconductor companies can’t just make chips anymore, they need to address the needs of consumers across devices, something that Chromecast enables.”

“It looks like Chromecast won’t be limited to playing content from YouTube and Netflix for very long, with a number of media platforms getting ready to support the new device.”

What is and what isn’t:

  1. Social TV: Social media campaigns involving TV are not Social TV, even though Social TV behavior can be a component of the social marketing campaign.
  2. Second Screen: Just because something is on a smartphone/PC/tablet that is related to TV does not make it a Second Screen companion viewing execution.
  3. Social marketing of TV is not Social TV, nor is every TV promotion on a smart phone or tablet a Second Screen experience.

This Week in #Journalism: Bezos Picks Up The Post


Bezos buys The Post while newspapers are dying off.  Why?  Does he know something the rest don’t?  Will this change the way we view newspapers? Who will be the last newspaper standing?

On Bezos buying the Post

Why they sold: “We had innovated, and to my critical eye our innovations had been quite successful in audience and in quality, but they hadn’t made up for the revenue decline,” – Donald Graham, CEO of The Washington Post Company

“A rather absurd number of people wrote substantial articles about the deal, and many of them were quite insightful.”  Here’s the best breakdown on the whole shebang.

“Suddenly, a ray of hope for the Post – Bezos purchase may be a last chance for newsrooms to become “nerve centers for the Internet” 

“Now that Jeff Bezos owns The Washington Post, will that change the way newspapers are read on Kindle?”

“In the words of the Atlantic’s James Fallows, perhaps this marks “the beginning of a phase in which this Gilded Age’s major beneficiaries re-invest in the infrastructure of our public intelligence.” Wouldn’t that be something? Given the well-documented travails of the business of journalism, it’s an infrastructure with considerable deferred maintenance.”

“And while the digital revolution and the economic crash of 2008 have put severe stresses on both newspapers [The Post and The Times], the Times model offers more promise for growth. After a period of fits and starts, the Times is now moving aggressively and effectively to seize its advantages.”

Other stuffs

“The magazine Superinteressante is among a number of Brazilian publishers who have reached new audiences by producing games on topics like drug trafficking and police investigations.”

“Journalism instructors assign much more value to a degree in the discipline than do practicing journalists, according to a new Poynter study.”

“Ezra Klein talks with Michael Moynihan, Jay Rosen, and John Cassidy about the path of journalism, considering how much it’s changed following the introduction of digital media.” [Video]

This Week in #SocialTV: The Twitterverse


Who is this Spongebob guy and why is he a Twitter sponge?  Has television transcended the box?  Wait till you see what Super Bowl XLVIII has in store for SocialTV.  And NBC’s Believe turns to Twitter before the show is even written.

What’s happening in the Twitterverse

“We think everyone else in digital has come to market to disrupt the TV business, Twitter has come to market with something that is helpful to the TV business.”

“The writing team, @BelieveRoom have already taken marketing of the show into their own hands by creating anticipation with #BoKnows.”

“The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone,”

“Tweeting the Shark”

“Twitter is growing, Twitter is expanding. Their scope will get bigger. This phenomenon is going to grow. We are not avoiding it. We are immersing ourselves in it. But right now, it’s really focused … on a small segment of the population.”

“Specific to Twitter, it goes beyond just viewers talking about the show while they’re watching. The @SpongeBob Twitter has over 450,000 followers and tweets daily affirmations from the character, many of which are receiving thousands of retweets. Fans love SpongeBob’s optimistic outlook on life and @SpongeBob gives them a little bit of that optimism every day.”

“Twitter and Kantar Media have announced a partnership which will allow Kantar to provide broadcasters with more data about how their shows are received on the social network.”

“Twitter will become less a method of communicating a system of content delivery as well as television.Direct contacts between individuals are likely to move to the next innovation in this direction, but with 500 million subscribers, Twitter is not going to just disappear.”

Outside the Twitterverse

“The generation that’s grown up with free content on the internet is also used to having television when they want it, wherever they want it — a premise that Netflix seems to understand best.”

“Publicis Groupe of Paris and Omnicom of New York are merging to create world’s biggest advertising group. The deal is as much influenced by technology as it will influence the technology landscape as media, content and technology continue to become even more enmeshed.”

“Gnip is [now] the distributor of GetGlue’s firehose of publicly available data, which gives it a rather broad view of social data around viewing habits for television shows, movies, and sports.”

“I think it’s worth admitting, now, that ‘television’ has become one of those legacy words, like ‘phone,’ that we use to point at a thing, without really fully describing it. It certainly doesn’t mean what it used to.”

“With the rise of social TV and the first-ever 2,800-square-foot social media command center, fans who have trekked down to Indianapolis and people at Super Bowl parties across the country can now opt to have a super-connected experience.”

“Second screen is evolving more into a series companion for an enhanced consumption experience. Network series, like Game of Thrones, have already surfaced with news of exclusive second-screen content being produced in the form of web and native apps that deliver a richer experience to consumers,”

“Facebook will roll out 15-second video ads priced between $1 million and 2.5 million sometime later this year. The ads will appear in a user’s news feed, and they’ll be priced on a per-day basis with age and gender targeting”


It’s in French but you get the idea.


This Week in #Journalism: Stepping over iPads to Pick up Magazines


Why are some publishers undermining the advertising opportunity of their tablet editions by trying to hold on to their dying print business, while others are pushing the traditional print boundaries by jumping into video?  What does Obama think?

“The beta release of StoryMaker makes it possible for English and Arabic speakers all over the world to make their voices heard. From now on, individual citizens in Egypt or Syria can tell their own stories, without the interpretation of reporters working for large news agencies and often from other countries.”

The New York Times’ Pulitzer for Snow Fall should have credited “its deft integration of JavaScript” rather than “its deft integration of multimedia elements.”

“The Times Co.’s new financial results show a company that’s hit one digital plateau and is reaching for the next one — and hoping it can do so faster than print can fade.”

“In a recent Kindle Singles interview, produced by Amazon, President Obama said that both manufacturing and retail have all gone the way of traditional journalism.”

“What 10 years of community journalism has taught iBrattleboro.”  “These Vermonters have more experience than most navigating the challenges of building local community online.”

Josh Stearns, a self-professed “verification junky,” works for Free Press, an organization that supports journalism in the public interest. Today, he launched an online “directory of tools for verifying, fact checking and assessing the validity of social media and user generated content.”

“Let newsmakers embed your content and they’ll look to you for material, likely publish more to you, and you’ll have more content to advertise against.”

AP, Meltwater end litigation, will ‘collaborate on innovating new products’

“Is it possible that some publishers are clutching to what makes them the most money now – print – at the expense of future opportunities, like the iPad?”

“The Washington Post will formally launch PostTV today — a big gamble that it can widen audience and win significant advertising revenue by producing digital video programs and distributing the segments to various partners.”

“NPR host’s live-tweeting of his mother’s last moments shows the power of 140 characters.”

“It was our goal to give viewers the ability to express their opinions on every story. Unfortunately, many stories began to be filled with mean spirited, and at times hateful comments. These comments provide no value to our readers and are time consuming to moderate.”

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